State Farm® Champions Classic Extended Through 2028
A Decade of College Basketball Excellence
The State Farm Champions Classic, one of the most prestigious annual events in college basketball, will continue its reign for another six years. On Tuesday, ESPN Events and the four participating schools — Duke, Kansas, Kentucky, and Michigan State — announced a contract extension that will keep the event going through 2028.
Since its inception in 2011, the State Farm Champions Classic has featured some of the biggest names in college basketball and has helped launch the careers of some of the sport's biggest stars, including Zion Williamson, Paolo Banchero, and Jabari Smith.
The event is also a major economic driver for the cities that host it. In 2022, the Champions Classic generated an estimated $25 million in economic impact for Indianapolis, which hosted the event at Gainbridge Fieldhouse.
What Makes the State Farm Champions Classic So Special?
There are several factors that make the State Farm Champions Classic so special:
- The participating schools. The four schools that participate in the Champions Classic are all among the most prestigious in college basketball. They have a combined 23 national championships and have produced some of the sport's greatest players.
- The atmosphere. The Champions Classic is always played in front of a sell-out crowd. The fans are passionate and knowledgeable, and they create an electric atmosphere that makes the event one of the most exciting in college basketball.
- The history. The Champions Classic has been played every year since 2011, and it has quickly become one of the most tradition-rich events in college basketball. The games are always competitive, and they often have a major impact on the national championship race.
The Future of the State Farm Champions Classic
The extension of the State Farm Champions Classic through 2028 is a testament to the event's popularity and success. The event is expected to continue to grow in popularity in the years to come, and it is likely to remain one of the most prestigious events in college basketball.
ESPN Events is already looking ahead to the future of the Champions Classic. The company is exploring new ways to enhance the fan experience, including adding new events and activities to the weekend. ESPN Events is also committed to making the Champions Classic more inclusive, and it is working to increase the number of women's and minority-owned businesses that are involved in the event.
The State Farm Champions Classic is a unique and special event that brings together the best of college basketball. The event is a celebration of the sport, and it is a great way for fans to experience the excitement of college basketball at its highest level.
