SMU’s Nine-Figure ACC Move Is Paying Off in Year 1

College Football Fans Flock to New Stadium for Top-Tier Matchups

When Southern Methodist University (SMU) announced its move to the Atlantic Coast Conference (ACC) in 2013, the college football world took notice. The move was a major coup for SMU, which had been playing in the American Athletic Conference (AAC) since 2013.

Boost in Ticket Sales and Attendance

One of the most noticeable benefits of SMU's move to the ACC has been the increase in ticket sales and attendance. In 2022, SMU averaged over 30,000 fans per home game, a significant increase from the previous year. The Mustangs also sold out their new on-campus stadium, Gerald J. Ford Stadium, for the first time in school history.

Improved On-Field Performance

In addition to the financial benefits, SMU's move to the ACC has also led to improved on-field performance. The Mustangs finished the 2022 season with a 7-6 record, their best finish since 2012. SMU also defeated two ranked opponents, No. 24 Houston and No. 19 Cincinnati.

Increased National Exposure

The ACC is one of the most prestigious conferences in college football, and SMU's move to the league has given the Mustangs increased national exposure. SMU's games are now broadcast on ESPN and other major networks, which has helped to raise the profile of the program.

Boost in Recruiting

SMU's move to the ACC has also helped the Mustangs in recruiting. The Mustangs have signed several top recruits in recent years, including quarterback Preston Stone and wide receiver Roderick Daniels Jr. These recruits are attracted to SMU's new stadium, increased national exposure, and improved on-field performance.

Conclusion

SMU's move to the ACC has been a major success for the university. The Mustangs have seen an increase in ticket sales and attendance, improved on-field performance, increased national exposure, and a boost in recruiting. The move has helped to put SMU back on the map as a major player in college football.